Marketing

Why Businessmen Love Google Adwords One of the key factors in business is marketing. Marketing is a way of making a product or service known by employing strategies which uses different media to achieve this goal. Marketing can be in the form of print, audio or visual media. However, the costs that are associated with marketing are to be taken seriously. High percentages of products’ prices are used to recover the costs that are associated with marketing these products. With the advent of the Internet, marketing had made a shift towards the virtual world. The Internet has given marketers something to smile about because marketing through the Internet is cheaper than the usual marketing techniques but can very well deliver the same results. Many businesses have discovered the wonderful system which was developed by Google to market products electronically. This is what we refer to as the Google Adwords. It is a system which is based on the bidding for key words by businesses. When someone searches for a certain thing on the Google search engine, a separate portion for the sponsored links is displayed at the right corner of the Internet browser. The website which have the highest bids will be displayed in the Adwords section. This technique is proven to be a cost effective way of marketing through the Internet. So, what are the different features and advantages of Google Adwords which seem to attract more and more businesses into engaging into it? Here are some of them: 1) Traffic generation Google is the major player when it comes to search engines. It has been proven by studies that Google generates 75% of the search traffic in the Internet. The word “googling” has also been put up by Webster Dictionary and is defined as searching through Google. These facts reflect the power of Google and this implies the effects of using Google Adwords to market one’s product or service. 2) Target Audience By providing a separate section on the different sponsored links to a certain keyword search, Google Adwords makes connections between the buyer and the seller. This is what others would refer to as “laser targeted audience” connection. It clearly segments the market by analyzing the keywords which are inputted by the searcher and the keywords that the businesses bid on. 3) Control on Budget This is one of the most beautiful features of the Google Adwords system. The system allows for a designation of a daily budget which the participants can change whenever they want to. Participants are charged by Google for the number of clicks that is generated by the Adword system. Google has no business with regards to whatever happens to the transactions after the “click” has been done. A business can actually set a budget so as to effectively analyze the strategies that it employs in the Adwords system. If the daily budget is already exhausted, the participant is taken out of the bidding for the day and this prevents loss of money through advertising. 4) Reports The Google Adwords system is designed to be able to give the figures which can be used by businesses in assessing their progress in marketing their products through Adwords. Financial indicators such as return on investment and the price-per-click ratio of the advertisements can be computed from the system itself. 5) Strategy Adwords give flexibility to the businesses in terms of utilizing the most effective way of getting their products advertised. They control their advertisements, its design and the combination of keywords that they would like to bid on. The Google Adwords advertisements are short and concise. They are composed of a title line and a short body which contains the marketing message. It is a very efficient format which can be developed easily and can be altered anytime by the businesses themselves. There are other ways of marketing one’s products and services through the Internet and Google Adwords is just one of them. However, the Google Adwords system has advantages that are unique to it. The results from using Google Adwords will vary depending on the strategy that the businesses employ in advertising their products. Businesses are encouraged to join the Adwords bandwagon but they are advised to do so with cautiousness and careful

Blogging and Making Money

Today, there are many bloggers who maintains their blog website as a business. They make money out of blogging. This is a trend widely accepted by online businesses. Capitalizing on blogs, popularity, corporate America has used the opportunity to get closer to their clients and potential customers.

There are many bloggers in the internet that makes a decent living by just blogging. If you want to make money out of blogging, it is important to remember that not every blog is right for making money.

First of all, you should ask yourself why you blog.

Many people have different reasons on why they blog. Here are some of them:

•     For recreational purposes

•     For promoting business

•     As a personal diary

•     To help others

•     To make friends

•     To date

•     For fun

•     To be known

•     To make a living

You can blog for many reasons; you can blog for fun and at the same time, to make a living out of it if it is possible.

To make money out of blogging, you should first understand the two types of earning methods in blogging: The Direct Income Method and; the Indirect Income Method.

In direct income method, you can earn money directly from blogs. In indirect income method, you can earn money because of your blog.

One great way to earn income from your blog is through affiliate programs. This program works by getting a commission for referring a visitor or reader from your blog website to buy a product or service from the company you signed up as an affiliate. To succeed in this type of method, you should choose an affiliate that is related to the topics discussed in your blog website. This is because visitors in your blog are targeted internet traffic; you don’t want to affiliate with a pet store if your site and blog is about guns.

Asking your readers for a tip may seem ridiculous, but it might work. If you already have a large number of loyal readers in your blog and actively participating in it, you can ask them to donate money for your blog. Remember that you should first create a large number of loyal readers before you ask for donations.

Another great way to make money out of your blogs is to sell stuff, like t-shirts, mugs and other small things that you can personalize. Create your own logo and post the designs on your blogs. This is great if your readers are loyal to your blog, they may want to buy something that would make them part of the group.

You can create a subscription based blog. Asking for payment to view your blog and participate in it would generate income. However, there are many blogs out there that may offer the same topic as yours for free. Since free is preferred more than fee, this type of method can rarely succeed. To make this work you may need to be a real expert on a specific topic.

Selling blogs is another way to make money out of blogs. For this, you may need to create a great website in order for it to sell. It should also have a large readership to make this work. You can successfully sell blogs in an auction sites, many buyers will take a look at your blog first and determine if there are a large number of readers and also take a look at the quality of the website.

Some readers will be someone who seeks writers to employ. If you write a good article about a specific topic in your blog, these people may probably hire you to write for them, either for their website or offline as a freelance writer for a newspaper or magazine. You and your skills are discovered through your blog. Your reputation is also important for this to work. Your blog should be able to attract large amount of readers and also remain loyal to you.

Another way to make money is through speaking opportunities. For this, you need to impress readers on what you write about in your blog. Readers can sometimes be a scout looking for someone to speak for their seminars or workshops. Some request might ask you to speak for a seminar for free and some might pay you. Do not reject requests on speaking for free; this is because it will be beneficial for your reputation. Be patient, more offers will come that will be offering payment for your speaking services.